Branding for a new policy analysis business

Cetacean Communications provides policy analysis, advice, assistance and advocacy to client organizations in their dealings with government departments and agencies.

The term Cetacean refers to marine mammals: consider dolphins and whales with a high level of intelligence and the ability to communicate over long distances.

The project

The visual brand needed to convey a professional feel with a personal touch. The project included:

Letterhead, envelopes & fax cover sheet
Business cards
Web-friendly icon & logo
Graphics for web & social media use
Setup and layout of Wordpress blog

The logo is made up of two whales interacting with each other while their overlapping position mimics speech bubbles. The dark purple colour alludes to the ocean but is different enough from a marine blue to help separate the company from ocean-related organizations. The whales are whimsical without being childlike, and friendly without being casual. The font used also helps to maintain the personal-yet-professional feeling: a more formal serif typeface softened by curves and rounded edges.